Mumbai, 08 January 09: CVO wishes all its viewers and advertisers a very Happy and New View Year 2009. The festivities continue on CVO, with a whole new bouquet of entertainment.

Premiere Blockbusters

Mr. And Mrs. Iyer, Sunday 11 January, 9 p.m.
Directed by Aparna Sen, the movie which won a host of international awards is a social commentary on the class system, religious warfare and gender inequalities. This thought provoking and insightful film stars Konkona Sen and Rahul Bose in the lead roles and deals with many prevalent issues existing within India today.

Hum Kisise Kum Nahi, Sunday 25 January, 9 p.m.
This rip-roaring comedy by the don of comedy David Dhawan, stars Amitabh Bachchan, Sanjay Dutt, Aishwarya Rai, Ajay Devgan and Satish Kaushik.

CVO salutes a true National Hero on 26 January

This Republic Day, CVO salutes the Iron Man of India, Sardar Vallabhbhai Patel for his steadfast vision of integrating hundreds of kingdoms and building a socially powerful and economically progressive India. CVO brings you the National Award winning movie by Ketan Mehta, Sardar - The Iron Man of India at 2 p.m.

Funfilled, Musical & Multi - Starrer Sundays

Tune in to CVO on Sundays, it will make you jump out of your seat with laughter and groove with the beats and enjoy the melodious songs of the movies on air. Ram Lakhan, Dhamaal, Kuch Na Kaho, Yes Boss, Awara Pagal Deewana, Yeh Hai Jalwa, Phir Milenge, Jeans, Asambhav, Laawaris, Aap Mujhe Achche Lagne Lage, and Koi Aap Sa… As always it’s, “All the stars, All the time… only on CVO”.

Old is Gold, Mondays & Thursdays, 5.30 p.m.

CVO continues its tradition of presenting the classics on Mondays and Thursdays evenings. This month you have a tete-a- tete with the Legends of Hindi Cinema. Raj Kapoor, Dev Anand, Shammi Kapoor, Waheeda Rehman, Madhubala, Asha Parekh, Dilip Kumar, Balraj Sahani, Meena Kumari, Johnny Walker, and others who jotted down their success stories during the Black n White era with benchmark performances for others to learn from.

Chillax on Weekdays, Raat 9 se 12 Ka Show

“Discover the moods, magic and magnanimity of Indian Cinema through weeknights with  Thematic-Cinemagic – Raat 9 se 12 ka show” says Sumeet Das, G.M – Marketing and Branding.

Musical Mondays, will feature super-hit movies laced with evergreen music, Abhimaan,  Khamoshi, Yaarana, and Aap Ki Kasam.

Tuesdays bring you Laughter : the Best Medicine with some of the best laugh marathons, Malika Sherawat in Kis Kis ki Kismat, Shahrukh and Naseeruddin Shah in Chamatkar, and the thrilling trio of Akshay, Sunil and Paresh Rawal in Hera Pheri.

Men with brawn march through your living room on Wednesdays in Coolie, Arjun, Shiva and Aaj Ka Gang Leader.

Akshay Kumar, Dharmendra, Hema Malini, Raj Kumar, Salman Khan, Raveena Tandon, Shashi Kapoor, Anil Kapoor, Naseruddin Shah, Rekha, Neelam, Amitabh Bachchan, Rishi Kapoor, Jackie Shroff, and Dimple Kapadia star in Jubilee Hits on Thursdays and Viewer’s Choice on Fridays.

Saturday Nites bring you path breaking movies like Anand, Damini, Maya Memsaab, and Ardh Satya, in the Critic’s Choice section.

“The brand equity of CVO is enhanced due to its impressive bank of movies. Media Buyers, Planners and Brand Managers have the advantage and benefit to pick and choose from an assortment which spans the history of Indian Cinema. We develop ‘Thematically Branded Promos’ that ensure that the movies sponsored by a particular brand gel well with its ‘advertising mission’. The ‘Branded Promos’ takes the campaign and message straight to the minds and hearts of the viewers when they are in the most receptive mood. CVO is best equipped to deliver reach most cost effectively. As always, CVO offers the power of choice” says Sumeet Das,

For more details please contact:
Sumeet Das, G.M. Marketing and Branding, CVO on 022-28248331
Swapna Raghavan, Clea PR, on 09820687631 or email swapna@cleapublicrelations.com