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Gulf Oil's growing relevance for retailers

Gulf Oil International has an extensive worldwide presence in the lubricants market and has plans to increase its footprint in the global fuel retail sector. We learn about Gulf Oil's progress, its ambitious plans, and its growing relevance for retailers...

The Gulf Oil brand, which has a rich history spanning over 100 years, is owned by the Hinduja Group (www.hindujagroup.com) everywhere except the USA, Spain and Portugal. Gulf Oil is one of the largest independent lubricant companies in the world. Gulf-branded lubricants sales are greatly increasing globally and Gulf is also a rapidly growing brand in the fuel retail industry.

A Rich History
The Gulf brand's story began in 1901, with the establishment of a refinery at Port Arthur, Texas. The company was an early innovator in branded product sales with its distinctive orange disc logo adorning containers. It was also the first oil company to develop the concept of a drive through service station, with Gulf branded pumps offering an added assurance of its quality standards.

Gulf Operations
"When the brand was taken over by the Hinduja Group, they inherited a very strong asset" notes Paul Stannard, Business Development Manager for Gulf Oil International. "Specifically, that of a brand signifying quality and reliability to millions of consumers around the world was a significant tool in building an international business." Gulf Oil International today operates in two main businesses, lubricants and franchising the brand for fuel service stations. Gulf is a major player in the world lubricants market, manufacturing and selling its own products through direct sales, official distributors and partners.

Lubricants
Stannard explains that, official lubricants distributors sign a minimum five year agreement to access the full attributes of the Gulf brand, including supply from Gulf authorised blenders. "This license provides companies with the status of being the sole distributor in a country and to use all the attributes of the brand to promote their business. They can have their own Gulf branded business cards, letterheads, signage and anything else they need to carry the brand," he notes.

 

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